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SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website appears in the search engine results pages, the more likely it is to be visited by potential customers.


How Does SEO Work?

There is no one-size-fits-all answer to this question, as the SEO strategy that works for one business may not work for another. However, there are some general things that you can do to improve your website’s visibility and ranking in search engine results pages. These include:

  • Optimizing your website content for keywords that your target audience is searching for
  • Creating high-quality backlinks from other websites
  • Improving your website’s load time and usability
  • Monitoring your website’s search engine rankings and analytics data


How can SEO help your business grow?

There are many ways that SEO can help your business. First and foremost, SEO can help you understand your customers better. By understanding which keywords people are using to find your products or services, you can craft better content that resonates with your target audience. Additionally, SEO can help you reach more potential customers in key moments that matter. For example, if you run a brick-and-mortar business, you can use SEO to drive more foot traffic to your store by ranking higher in local search results for the products or services that you offer.


How much does SEO cost?

The cost of SEO varies depending on the size and complexity of your website, as well as the level of optimization required. However, SEO is often a more cost-effective way to reach potential customers than other forms of online marketing, such as paid advertising. It is also a great way to get familiar with the landscape before spending money on hypothesized targets.

If you’re not sure where to start, it may be helpful to hire a professional who can help you develop a custom SEO strategy tailored specifically for your business.